"Raving Rabbids" Campaign: Phase 1 Guerilla advertising for "Raving Rabbids" video game. Public locations wrapped in plastic rabbit heads are transformed into the "Rabbid" rabbit character.

Phase 2: Plungers and stuffed rabbit figures are placed in public areas. Spoof ads reference gameplay. The game features mini-games that are played by sitting on the Wii Balance Board, "the first game you play with your butt".