UX Design Lead and Marketing Creative Lead

Calgary, Canada 2011 – 2012

Poynt was a mobile search app, notable for maintaining a position as the #2 most popular BlackBerry app for several years.

As the team’s first full-time UX designer, I grew with the team from a startup working out of a single room to nearly 100 employees. As we grew into an industry leader I managed team of designers owning UX for all platforms (iOS, Android, Windows Phone, Blackberry, tablet). I also provided visual design, branding, and strategy for all online and offline marketing materials.

Awards and Merits

Best Overall Consumer App – Mobile Merit Awards – April 2012
The Mobile Merit Awards recognize companies, individuals and technologies that have shaped the global mobile industry.

Best Mobile App – Digital Alberta – June 2012
Editor’s Choice Award for best overall mobile app.

Poynt for iPhone

User experience design and user interface design for Poynt iOS app (2012).

Poynt is a location-based search app that makes it easy to find listings, movies, restaurants, events, and deals. Poynt boasted over 40 million app users in 2012.

Poynt for Windows 8 Tablet

UX and UI design for Windows 8 Touchscreen tablet (2012). App includes restaurant and movie listings, the ability to make reservations, ticket purchagins capabilities, and the ability to generate a driving map based on planned activities.

The design uses the branding and buttons that Poynt users are familiar with, adapted for the Windows 8 UI.

Poynt for Android

User experience and user interface design for Poynt: Android (2012).

Poynt for Android enables users to add a Top Ten Movie widget to their homescreen for quick access to previews, film synopsis’, local movie times and locations. Android users can also use voice-activation to search businesses, restaurants and movies in their local area.

Poynt Brand, Visual Design, and Marketing Design

Visual design, illustration, marketing design, and online and offline advertising from 2011-2012.

My role at Poynt included leading all visual design and marketing materials including print advertising, online advertising, flash advertisements, merchandise design, and even a Nascar.